RavenScale
B2B & PE Firms

We mail personalized letters to your ideal prospects on a pay-per-meeting basis

We send first class letters to your ideal prospects, follow up by email, qualify the responses, book the highest quality leads on your calendar, and build a pre-call reminder sequence to make sure they show up.

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Why Mail Drives Revenue

Why Personalized Letters Get Results

The mechanics behind higher open rates and better-qualified calls.

Attention

Personalized letters get opened and read. This is because:

  1. There is no AI spam filter removing the letters from their mailbox
  2. The average business owner only gets 3 items in the mail per day
  3. Prospects recognize that personalized letters cost time and money to send, and give them more attention

Permanence

Personalized letters are more permanent than cold email outreach or paid advertising:

  1. Physically: Direct mail has an average lifespan of 17 days before it is discarded.
  2. Psychologically: Since prospects give personalized letters more attention, they remember your message far longer than they would if you sent them an email

Lead Quality

Personalized letters capture more attention and permanence than digital campaigns, so they book calls at a much higher rate. That means a small, targeted mail campaign can book as many meetings as a high volume email campaign, with a much higher quality of prospect.

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Learn How It Works

The System Behind Every Appointment

The mechanism that turns a mailed letter into a qualified conversation.

Lead List We build a list of your 3,000-10,000 highest quality prospects Personalized Letters First class mail with an irresistible offer QR Code Scanned? Yes No Landing Page Includes a 30-second introduction video and a qualification form Form Filled Out? Yes No Good Fit? No Yes Email Campaigns Follow-up emails reference the prospects' personalized letter. Calendly Ideal prospects are booked directly on your calendar Pre-Call Sequences We increase show rates with a pre-call email and text sequence
Lead List

We build a list of your 3,000-10,000 highest quality prospects

Personalized Letters

First class mail with an irresistible offer

Landing Page

Includes a 30-second introduction video and a qualification form

Email Campaigns

Follow-up emails reference the prospects' personalized letter.

Calendly

Ideal prospects are booked directly on your calendar

Pre-Call Sequences

We increase show rates with a pre-call email and text sequence

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When You Will See Results

The Timeline

How we set up your campaign, visualized step-by-step.

Week 1
Week 2
Week 3
Direct Mail
Day 1
Start building list, landing page, qualification system, QR code system, writing copy
Day 3
Get approval and finalize copy, landing page, typeform
Day 4
Request hard proof of letter and hold a check-in call before the campaign begins
Day 7
Proof received, start sending letters
Day 10
Mail starts arriving, prospects start booking calls
Bookings come in through mail
Email
Day 1
Buy and warm up new domains. Start writing copy and building automations.
Day 3
Get approval and finalize cold email copy
Day 14
Inbox warmup completes
Day 17
Emails start going out and begin to book more calls
Results come in through email
Keep scrolling — the timeline moves left to right →
Direct Mail Email
Day 1
Start building list, landing page, qualification system, QR code system, writing copy
Buy and warm up new domains. Start writing copy and building automations.
Day 3
Get approval and finalize copy, landing page, typeform
Get approval and finalize cold email copy
Day 4
Request hard proof of letter and hold a check-in call before the campaign begins
Day 7
Proof received, start sending letters
Day 10
Mail starts arriving, prospects start booking calls
Day 14
Inbox warmup completes
Day 17
Emails start going out and begin to book more calls
Book a Call →
Full List of Deliverables

What You Get

Everything that goes into making your outbound campaign successful.

Personalized Letters
  • ✓Offer strategy and ideation, built with you
  • ✓Letter copywriting and design
  • ✓Revisions until the letter is right
  • ✓Printed on heavyweight paper, first class stamp, physical windowless envelope
  • ✓Unique QR code system per prospect, so you know exactly who scanned
Email Campaigns
  • ✓Dozens of dedicated sending domains and Google Workspace accounts, purchased and warmed up on your behalf
  • ✓Follow-up email copywriting, referencing each prospect's letter
  • ✓Fully managed sending infrastructure
  • ✓Reply handling and appointment setting
Pre-Call Sequences
  • ✓Pre-call text and email reminders
  • ✓Case studies and relevant info sent ahead of the call
  • ✓Built to push show rates to 70%+
Landing Page
  • ✓Custom landing page tied to your QR codes
  • ✓A script for your 30-second video introduction
  • ✓2–3 question qualification form to filter out poor-fit leads
Lead List
  • ✓AI-scored prospect list narrowed to your 3,000–10,000 highest quality targets
  • ✓Verified mailing addresses and email addresses for every prospect
Appointment Setting
  • ✓Calendly integration for mail leads to self-book
  • ✓Manual booking handled for cold email leads

Our Pricing

You cover the hard costs of the campaign (postage, paper, etc). We only profit per qualified call, so we're incentivized to make this as successful as possible.

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